Russell Brunson Clickfunnels

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That was about two years earlier today. Andrew: Okay. I do see this page here on your site that says, “It’s too early,” this is an old page on your site. “Get in the contest for the chance to win totally free access throughout our private beta.” At what point did you have that? Russell: That was probably ideal prior to the beta.

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I kept mentioning it. I have a podcast and a couple things. I’m like, “We’re developing this thing. It’s called Click Funnels. It’s going to be amazing.” So, we were just discussing it. It’s type of hard to remember now since it’s such a whirlwind. I think we did do that ahead of time, like, “Go opt-in to the beta and have an opportunity to win a lifetime account.” I think we gave away six lifetime accounts, possibly 4, during that preliminary beta launch when we got individuals in.

You believed it’s going to be so simple to get 10,000 members. You really from this beta launch got– do you keep in mind the number of individuals? Russell: It was a handful. Andrew: Yeah. Actually, 1,200, which is not bad. But not all of them were paying customers, right? They were at least trying it out.

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You had a great deal of attrition. You went from 1,200 to– do you understand just how much? Russell: A lot less. Andrew: I have actually got here in my notes 200 users ended up sticking. Russell: That sounds pretty precise. Yes. Andrew: That’s truly uncomfortable. Russell: Oh, yeah. I feel like we’ve created this thing– in the beta, we had the brand-new editor and it was like remarkable.

We were only charging individuals barely anything in comparison to what we were giving them. I resembled, “Why are you men leaving? Do you not comprehend what we’re developing and what we’re attempting to do?” It was so complicated to me. It was psychological for everybody. We did the beta launch and closed it down and then we did another launch.

Like you said, we had this goal when we reopened this, it’s going to be 10,000 the very first week. That was our number we had on the board. We resembled celebrating based on this thing. It didn’t happen. It was like, “Male, I do not see what we’re missing out on.” It’s funny during those times due to the fact that you start questioning yourself, like, “Did we create the incorrect item? Are we too early? Is this not what individuals want? Do they not comprehend?” It was just type of this confusion.

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It’s one of those things that like emotionally it was actually tough on me. I know for Todd and Dylan I believe it was the same method since we put a lot of our effort and time into this thing. I don’t believe we had answers. I think it was simply more confusion.

I have actually composed an entire book on split testing. We were split screening variations and upsells and tweaks and offers. It seemed like no matter what we did it was kind of like crickets, like, “Okay, we’re still not interested.” It was difficult. Andrew: Did you talk to them? Russell: Well, we spoke to the individuals who registered and they were simply like, “This is remarkable.” However the ones who don’t, it’s harder to speak to them since they’re providing you the details.

Andrew: It’s truly hard to get people who cancelled to get open about why they canceled. Russell: Yeah. They feel bad about it. The ones you talk to are much like, “No, it’s great.” And they blame it on themselves. “You can tell me. It will be okay. We actually would like to know so we can fix this.” I believe the most significant factor looking at cancellation reasons is I do not think people understood it.

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I have for ten years. With them, individuals do not look at the world through that lens. So, it was funny. What made us alter and explode was everything about education, like front-end education, like discussing and showing people through webinars like what a funnel is and why it is essential. As soon as individuals got that piece of it, then the next thing resembled, “I understand why this is the most crucial part,” and after that it’s like, “Well, how do I do this?” There’s only one option.

So, as quickly as you’re sold on the idea of, “I need a funnel,” and this is the most essential thing, then we were actually the only solution. So, that education piece is what turned it around for us. I believe I assumed that people understood that and then no one really did.

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Andrew: And you kept choosing stopped working attempts at selling for a very long time. From what I understand– this is from your discussion with our manufacturer. The method you understood that education was going to be the answer was you went to speak at an occasion and what did you speak about and what occurred there that led you to understand, “Hey, we require to do more education?” Russell: Yeah.

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He was one of the first users that clicked it. So, he enjoys it. So, he was placing on an event. Andrew: Who’s this? Russell: Mike Filsaime. Andrew: Mike Filsaime? Russell: Yeah. He owns a business called Webinar Jam. Andrew: Oh, yeah. I understand Webinar Jam. Okay. Russell: Yeah.

You’ve got to come speak at it. I want you to offer Click Funnels.” I resembled, “Nobody’s purchasing Click Funnels and we’re distributing free trials.” I didn’t know what to do. He resembles, “Well, your photo is on the site, so you have actually got to come and speak.” So, actually it was a three-day event in San Diego.

I was enjoying it streaming from my home computer system. I’m enjoying this occasion. I’m getting on a plane tomorrow to speak with these individuals about Click Funnels and I do not even know what to say. I have actually composed webinar presentations in the past. I sat down and sort of followed the process I’ve utilized in the past and produced this webinar discussion.

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